OUR STORY

BettyLicious is a UK based independent online retailer and fashion label selling fabulous, high quality swimwear. We stock retro 1950's style swimsuits and bikinis by a variety of labels such as our Bettylicious brand, Esther Williams, Girlhowdy, Unique Vintage and Banned.

Established originally as BettyLicious UK in London in 2011, the brand changed ownership in 2018. We’ve grown and widened our offerings from purely swimwear to include more clothing and accessories, delivering a broader shopping experience for our customers! We updated our brand to Bettylicious Retro Boutique in 2024 and that’s where we are today.

We source top quality products from around the world and in 2024 we launched our own house brand showcasing our owner Betty’s own designs. You can exclusively purchase these from us!

SUSTAINABILITY

Sustainability is very important to us! We continue to recycle all business waste plastic, walk to the post office where possible, use recycled fabrics in our swimwear and use eco-friendly packaging.

OUR MODELS

We select our models to showcase a range of figures, fits and heights to help you visualise how the suits will suit your own body. We don’t state the sizes our models are wearing as we prefer to focus on fit and feel rather than numbers on the label.

REVIEWS

Our customers are key as we don’t invest in advertising, so we really appreciate your reviews and recommendations to friends and family to help our small business! Please leave a review on our site after purchasing and tag us on social media when you wear our pieces - we’d love to share your photos and videos!

Instagram: @bettyliciousretro

Facebook: facebook.com/BettyLiciousUK