Miss Janna Swedish Sustainable Vintage style Swimwear.

Hey there, bettylicious babes!

Betty here.

I just wanted to drop in to tell you all about some exciting changes we’ve been making.


Since we are a company in the town of Weymouth, the Bettylicious brand is totally commited to stay beside the sea. We are proud of our coastal roots and beautiful local beaches, however due to the seaside use as frequent  photoshoots locatiions recently, we have become increasingly aware of the effects that plastic pollution has had on them and others across the world. As we specialise in swimwear, we feel it’s important that we take care of the environment that our products are made from. Earlier this year we decided to take an active role in saving our oceans. We made the switch from single-use plastic packaging to 100% recycled paper and jiffy bags for all our orders. Whilst this was a positive switch, we still felt there was more that could be done!

After some research we discovered Swedish company Miss Janna, another vintage-loving brand who specialise in creating fully sustainable swimwear in a variety of gorgeous, figure-flattering styles. The costumes are made from 100% recycled nylon sourced from discarded products such as fishing nets, which are the number one contributor to ocean waste! The nylon used is “A super strong material making your swimwear last longer yet with a soft feel to the hand.” Miss Janna’s ethos and high production quality is perfectly aligned with our own, and we are proud to announce that we are now their only UK stockist, with two of their glorious costumes on sale- Waves and Care Free!

Waves is a flattering one-piece in a classic cut, turned modern by the regenerated fabric. It flaunts a dazzling blue wave print which is sure to float anyone’s boat.  With fixed straps, no built-in bra and a double-layered front for tummy control. You’re guaranteed to feel nothing less than an eco-goddess in this beauty!

Pictured above is Janna modelling her own swimwear, how beautiful does she look and positive move in endorsing her own range, something I dabble in myself on occasions. Below is a shot from our recent shoot in Weymouth at the Stone Pier. We were delighted to have the popular and stunning model Scarlet Luxe join Emma and Louise.



Alternatively, the chic and classy Care Free swimsuit features longer legs that hug all the right areas, and a built-in bra for a bit of oomph. It comes in a colour choice of simple navy.  The fixed ‘X’ shaped straps provide some gorgeous subtle detail. Not only will you feel like the belle of the beach, you’ll also be giving back to nature. It’s a win-win!


Though we are only a small independent business, we are proud to be part of a big-impact movement. It is helping protect our oceans for the generations to come. We’re sure you’re going to love these costumes as much as we do, and we can’t wait for you to be a part of our progress!

Therefore we offer Free shipping UK and Worldwide just choose this option at the checkout.


Thanks for stopping by,


Much Love Betty X


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