Our Swimwear Brands here at Bettylicious

Here at Bettylicious we choose the best Vintage style swimwear just for you.  I like see that the quality myself and that it is what I expect and then I can advise on fit.  We all know how hard it is to shop online for clothes and swimwear can seem even harder.  But do not fret I am here to help and advise and normally reply to emails or enquiries as soon as I can.

Esther WIlliams

The US Label that holds Esther’s name.  Some of the designs are based on the costumes that Esther wore in films from the 1950s.  Esther was a medal winning swimmer, then she went on to become a Hollywood film star.  The costumes we stock are a classic style with a full lining and tummy control. SPF 50+ Sun Protection. Flattering And Slimming. Suits All Body Sizes. High Quality And Stylish.  Usually a halter neck and flattering ruching to the sides to give you curves, if you don’t have them already 😉

Sizes from 8 to 18.


Girl Howdy

Girl Howdy is the sister brand of Esther Williams and the designs are a bit more sassy and yee haa !  The fabrics are brighter and they have different styles of neckline and shape.  They are still all fully lined and with tummy control. SPF 50+ Sun protections, Side bust support and the flattering ruching.

Sizes from 8 to 18

Bettie Page

Bettie Page, another brand owned by the same company but named after the iconic Model Miss Bettie Page herself.  I brought in a couple of different necklines to give a choice to customers and I know my own daughter has one and loves it.  As previously they all come with full lining and tummy control but mainly a Plunge Neckline instead of a classic one. Sizes from 8 to 18


Unique Vintage

Another US brand and based in California.  I came across them at the London Edge Show and we brought in some of their swimwear last year.  The Bikinis went down a storm and we have added some new ones this year.  Including a skirt design which is perfect for mum’s running round with little ones on the beach or those who prefer to be a bit more discreet and are self conscious of certain areas. They are of a similar high quality and feature bust support and full lining. Sizes are from XS to 4XL.

Most of the swimwear is made in China


Banned Apparel

Banned is a UK company for vintage and alternative style clothing. Retro styling and great quality swimwear and clothing.  All swimwear is fully lined and features great patterns and styling.  Many with removable straps and ruched high waisted bikini pants.

We stock some clothing and sizes mostly range from XS to XL.

Most of the swimwear is made in China.

Miss Janna of Sweden

A Swedish Brand selling swimwear made from sustainable Econyl a nylon made from recycled waste materials such as discarded fishing nets from the sea. With vintage styling and clean lines, the fabric will last for much longer than normal swimwear fabric and is much softer.  We hope to stock more in the future and are at present the only UK stockist,  Something we are very proud of.

Sizes 10 to 22

Collectif/Playful Promises

Recently added and a new Brand I could not wait to get my hands on.  Collectif the vintage clothing brand and Playful Promises a lingerie brand collaborated to produce a swimwear range.  It has been very popular and I was able to get a whole size range from 10 to 18.  The only swimsuit we have at the moment features toucans and flamingos with a cute pale pink frilled edging.  It is underwired and the straps are adjustable and able to be crossed at the back.


Our own underwired swimwear range.  From a 10B up to a 16E.  Designed with vintage styling to flatter and be comfortable with the underwired support often preferred.  Each costume is hand made by our Seamstress Florie in Leicester and we are proud to continue to support he,r as her skills are in short supply in the country.  In a 3 choice colour way.  Each costumes features a bra type fastening and a halterneck.



I am always up for suggestions and improving things so please do not hesitate to drop me a line at Sales@bettylicious.co.uk

Much Love

Betty x

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