
Swimwear With Vintage Glamour

Modelled by You for You

Making Waves In Timeless Style
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One Piece Retro Swimwear
Hey gorgeous gals are you looking for that one piece swimsuit to...
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Retro Bikini's
Looking for a simply swell two piece? Our bikinis will make you...
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Cover Up/Kimono
Looking for the ideal Cover Up or Kimono for the beach or...
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Retro Accessories
Accessories to perfect that vintage style retro look! Wrap up your hair...
About Us
Originating in the heart of London back in 2014, Bettylicious has focused on refinement and sophistication. Transitioning into Bettylicious Retro Ltd, our re-branding in 2025 draws inspiration from the elegant world of 1930s art deco swim figurines. Betty continues to design swimwear, influenced by the many 1950s Hollywood stars and brings her designs to the modern world.
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Shining the spotlight on YOU



Style it Your Way
Blog posts
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A Fond Farewell to Esther Williams Swimwear
To our valued customers, We have some bittersweet news to share with you. Unfortunately, Esther Williams Swimwear is no longer in production. As a brand that has been beloved for...
A Fond Farewell to Esther Williams Swimwear
To our valued customers, We have some bittersweet news to share with you. Unfortunately, Esther Williams Swimwear is no longer in production. As a brand that has been beloved for...
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More than just a Swimwear Store
Exciting News: We're Expanding into a Full Retro Clothing Store! For the past 7 years, our shop has proudly provided you with unique, vintage-style swimwear that brought the golden age...
More than just a Swimwear Store
Exciting News: We're Expanding into a Full Retro Clothing Store! For the past 7 years, our shop has proudly provided you with unique, vintage-style swimwear that brought the golden age...
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International shipping rates August 2024
Exciting News: We Now Ship Internationally! Dear Valued Customers, We are thrilled to announce that our store now offers international shipping! 🌍 Whether you’re in Europe, Asia, the Americas, or...
International shipping rates August 2024
Exciting News: We Now Ship Internationally! Dear Valued Customers, We are thrilled to announce that our store now offers international shipping! 🌍 Whether you’re in Europe, Asia, the Americas, or...
Emma showcasing our Anchor Print Swimsuit from our signature collection

COMING SOON
LOVE YOUR BODY AND SIZE IS JUST A NUMBER
Designed by Betty and Sarah The Marilyn Swimsuit coming in for Summer 2025.
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Let customers speak for us
from 28 reviewsThis bathing suit is so flattering! I love it. I am size 16 and it looks really slimming. Love it.

I absolutely love my Esther Williams swimsuit. It's very flattering and I feel incredibly glamorous wearing it. The emerald green colour is stunning. Will be purchasing another! Thank you.

This is a beautiful swimming costume, very flattering and supportive in in the right places. Plus staff were very helpful when it came to sizing advice. I’m a size 18 and 5ft 3, and would go as far as to say I think I look good in this costume

Awesome sunnies I gifted these to a customer classic design and good quality

Beautiful quality, reasonably priced. Dynastic customer service. Swimsuit comes up quite small so may be worth buying a size up.

My girlfriend looks even more amazing in this bikini, might consider more colours to increase choice in her wardrobe, truly wonderfuly made garment , great fit also extremely flattering

A present for a friend, haven’t given it yet but I know she will love it!

Absolutely gorgeous swimwear. Fits perfectly. Super cute.

Love these beach sandals. Really comfy. Great quality.

I love this t shirt. Unique design. Great quality. True to size. Looks great with jeans.
Thanks Betty.❤💋

Great garment fantastic quality and craftsmanship worth every penny

Very nice and comfortable bikini bottoms. Good price too.

Once again, really lovely for the sunny days on the beach or by a pool. Great quality.

very pleased with the style, quality and sit of this swimming costume

I love these swimsuits, I’ve been buying them for years. Super flattering cut and timelessly stylish.
