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About Us

Originating in the heart of London back in 2014, Bettylicious has focused on refinement and sophistication. Transitioning into Bettylicious Retro Ltd, our re-branding in 2025 draws inspiration from the elegant world of 1930s art deco swim figurines. Betty continues to design swimwear, influenced by the many 1950s Hollywood stars and brings her designs to the modern world.

Shining the spotlight on YOU

Style it Your Way

Emma showcasing our Anchor Print Swimsuit from our signature collection

COMING SOON

LOVE YOUR BODY AND SIZE IS JUST A NUMBER

Designed by Betty and Sarah The Marilyn Swimsuit coming in for Summer 2025.