The Bettylicious Story
Born in London in 2014, Bettylicious Retro brings a love of 1930s art deco swim figurines and 1950s Hollywood style into the modern world. Betty continues to design swimwear with a distinctly retro point of view.
NEW IN
NEW IN FOR 2026
The Rita Bikini a stunnng high waisted mint green and white halterneck top and black bottoms with retro button detail. In sizes Small to 2XL. Fully lined and Breast Cancer & Stoma friendly.
Let customers speak for us
Fast shipping and really great for a larger bust, great support and looks cute too!
Great
Great fit, super flattering. I love these swimsuits, I’ve been buying them for many years. Long lasting and always great quality. The only downside is they are out of stock on many colours these days, which is a testament to their popularity and quality.
Fits nicely
Really cute and flattering suit!!
Very lovely site. Quick, efficient, good communication, helpful and beautiful great quality products.
Beautiful product! Great quality, good fit and SOOOO pretty 🤩
Absolutely LOVE this website and all the things on offer. Could buy it all. The only reason I hesitated with the last Star is my impatience. Living abroad it was a little slow getting to me, but so glad it did. Lovely fit - items as per described (not worn properly yet but looking forward to it!).
Always fantastic to feel confident and this stop always ensures I put my best foot forward. Thank-you.
Haven’t put it through its paces yet so not sure how it will fare, but can’t wait to. Lovely initial fit, and to quote Meghan Trainor ‘all the right junk in all the right places’.Really looking forward to the summer and feeling confident in this beautiful swimsuit.
My dress arrived and i could feel the quality and how well it haf been made. It fitted like a glove. Im so excited to wear it to an occasion. X
Beautiful coat!
Great dress. Lots of people have said how nice it looks.
it was a fast delivery to Switzerland. The dress is amazing, I am really happy with the shop! thank you so much!
super quick and easy thank you
stunning coral swimsuit amazing quality great customer service from the start super quick delivery thank you will be shopping again soon ❤️💋
What customers think about the store
Store specializes in swimwear with excellent customer service and fast delivery. Products feature flattering fits, great quality, and beautiful designs. Customers praise the supportive staff, quick communication, and efficient shipping. Sizing runs small, so o...
AI-generated from customer reviews.
Betty's Picks
Floral Retro Cup Sized Bikini
Gemma @mrsbowretro selected this Wolf & Whistle set for holiday, choosing it for style, fit and support.
Powder Kimonos
I brought in the most beautiful Powder Kimonos last year and I have added to the range. Here is @pinupcurl in hers.
Lemon Swimsuit
Pip is a cold water outdoor swimmer and says this is her favourite swimsuit. She took it to Finland recently.
Striped Jumpsuit
The lightest, most comfortable flattering jumpsuit I have ever worn. It sold out but I brought it back. @vintagestylefifi also know as betty x
Blog posts
Wivey Pool Photo Shoot
Opening nearly 100 years ago on the 4th August 1927, WiveyPool is one of the oldest pools in Somerset! 200 people assembled on the opening day. The concreted pool with spring diving boards initially cost £778 to build, with the then 130 ticket holders charged a guinea for their yearly membership, approximately £59 in today’s money.
In those days swimming wasn’t allowed on a Sunday morning or when an evening church service was in progress, and the cold-water pool pulled water from the reservoirs at Withycombe and Coate meaning it often became green and murky!
All these years on WiveyPool is almost unrecognisable, with heated water, boilers, pumps, filters and dosing systems, costing approximately £60,000 to run. With a team of around 12 volunteers and one paid member of staff going up to 20 when we’re open, the pool is now a thriving structured organisation, with many more members of the local community volunteering their time; helping with everything from book keeping to cleaning the changing rooms!
International Duty Paid Delivery
History of 1950s Swimwear: Glamour to Modern Revival
Explore Vintage-Inspired Style
Why Vintage Swimwear Never Goes Out of Style.
Discover the timeless appeal of retro swimwear and why these classic styles continue to captivate fashion lovers today.
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Vintage swimwear combines flattering silhouettes with quality craftsmanship that stands the test of time. The high-waisted cuts, structured bodices, and feminine details create a universally flattering look that transcends fleeting trends.
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Retro swimsuits emphasize elegance and support with features like boned bodices, ruching, and higher waistlines. These design elements provide superior fit and coverage while celebrating the natural feminine form, unlike many contemporary minimalist styles.
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Absolutely! Vintage swimwear was designed with real women in mind. The structured support, adjustable features, and variety of cuts mean there's a flattering style for every figure. High-waisted bottoms elongate legs, while sweetheart necklines enhance the décolletage.
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The 1950s remains the most beloved era for vintage swimwear, with its iconic high-waisted bikinis and one-piece suits. However, 1940s styles with their practical elegance and 1960s mod designs also enjoy enduring popularity among retro fashion enthusiasts.
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Hand wash in cool water with mild detergent and lay flat to dry away from direct sunlight. Avoid wringing or twisting the fabric. Rinse immediately after swimming to remove chlorine or salt water, which helps preserve the fabric's color and elasticity.
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Yes! Modern vintage-inspired swimwear uses contemporary fabrics with excellent stretch and recovery, making them perfect for swimming, sunbathing, and beach activities. The structured designs often provide better support than many modern swimsuits.
